To
ensure good results - when working with any media solutions
production house
- a clear and
detailed brief is vital. In
this Eden Media update we'll give you our top 3 tips on producing
a powerful communications brief.
Plus,
here are
some of the latest examples of Eden Media's work.
This is just a small illustration of the range of media
solutions we offer our clients.
COMMONWEALTH
BANK LEADERSHIP FORUM
Building
on the success of an award winning DVD which Eden Media
produced for
the Commonwealth Bank's Technology Department, we were commissioned
to
produce an interactive multimedia technology showcase for The Bank's
top 300 staff.
Eden
Media designed, produced and staged for The Technology Services
Division
a
10min DVD broadcast over 3 screens
archival
displays
technology
demonstrations
3
enormous posters
a
4 metre ‘step into the future’ installation
ART
OF HAIR
Video
content - The Goldwell Show at Hair Expo 2006
Spectacular
visual elements are essential for a world class hair dressing production.
The Eden Media team worked tirelessly to bring to life our brief
in a limited time frame.
Their professionalism, enthusiasm and creative talent made my whole
experience one of confidence and satisfaction.
Sharon
Blain
Winner 2006 Global Salon Business Awards
NURSING
NSW - RECRUITMENT CAMPAIGN
Commissioned by Clemenger Proximity - Agency of the Year 2004 & 2005
Eden
Media produced a 10 min DVD
plus
9 web-based case studies
'slice
of life' doco style
showcasing
the challenges, dynamism and
variety that a career in Nursing and Midwifery offers
it's
exceeding the client’s expectations in every way
HOW
TO DEVELOP A GREAT BRIEF
Clear, concise answers to these three questions
are essential when formulating your communications
brief.
1.
What is your objective?
ie:
Is it an information driven program or is it about changing perspectives
through an
emotional engagement?
Whether it be training, sales or internal
comms program - what do you hope to achieve?
2.
Who is your audience?
ie:
Is
it a product demonstration for internal staff use or is it a
sales tool for prospective clients?
What are their expectations?
3.
How and where will it be seen?
ie:
Is
it a group discussion starter / trigger program or will it be used
as a stand alone linear program?
Will you have a 'captive' audience or will they be distracted?
The
more specific you can be in answering these questions the more
effective and powerful your communication strategy will be.
In our next emailer we'll offer you some more hints on how to develop your communications
project - such as, what is the best approach for imparting your communications
strategy.
Or if you can't wait until then - please
call us on 9925 0766 or email headoffice@edenmedia.com.au for
our detailed briefing sheet.
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DVD CD-ROM VIDEO POST PRODUCTION SYDNEY AUSTRALIA -
