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2007
- THE YEAR OF THE PIG
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| What
is your year? |
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ANIMAL
TRAITS |
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Rat
Ox
Tiger
Rabbit
Dragon
Snake
Horse
Sheep
Monkey
Rooster
Dogs
Pig |
• Honest
and ambitious
• Bright, inspiring, fun and easy going
• Courageous, and sensitive, honest
• Lucky, talented and affectionate, yet shy
• Excitable, very good hearted inside, a leader
• Intense, wise, determined and passionate
• Cheerful and popular, always a winner
• Creative and elegant, best suited for the arts
• Highly intelligent, Inventive and talented
• Good work attitude and hungry for knowledge
• Trustworthy and successful, an honest leader of people
• Likes to be surround by family. Very impulsive and honest |
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Back |
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Eden
Media produced 6 episode tv series for The How to Channel
Milton
Woodshop is Australia’s first program dedicated to
Australian Woodwork.
Its
an entertaining “how to” show which equips
the viewer with all the knowledge they need to build quality
furniture.
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The
first of the six half hour episodes premiered December 2006. |
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It’s
been a huge success. We’re delighted that the How
To Channel commissioned us to produce the programs and
that they’ve received such a tremendous response.
There’s already been calls for a second series.
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Jan
Newland – Executive Producer
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Back |
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Eden
Media produce interactive CD Rom Sports Calendar Sales
tool for Fairfax Trade Marketing
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Combining
animated stills, graphics and printable files the Sports Calendar
provides Media Agencies with a strategic planning tool for
all the major sporting events of 2007. |
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It
also showcases Fairfax’s Creative Solutions and the
range of advertising formats available. |
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This
coupled with its easy navigation, creative functionality, stylish
design and hyper links to all the relevant Fairfax websites
- ensured that Eden Media successfully met all of Fairfax’s
Marketing needs. |
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HOW
TO DEVELOP A GREAT BRIEF
Clear, concise answers to these three questions are essential when
formulating your communications brief. |
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1.
What is your objective? |
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ie:
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Is
it an information driven program or is about changing perspectives
through an
emotional engagement?
Whether it be training, sales or internal
comms program - what do you hope to achieve?
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2.
Who is your audience? |
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ie:
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Is
a product demonstration for internal staff use or is it a
sales tool for prospective clients?
What are their expectations?
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3.
How and where will it be seen? |
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ie:
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Is
it group discussion starter / trigger program or it be used
as a stand alone linear program?
Will you have a 'captive'
audience or will they be distracted?
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The
more specific you can be in answering these questions the more
effective and powerful your communication strategy will be.
In our next emailer we'll offer
some you more hints on how to develop your communications
project - such as what is the best format for imparting
your communications strategy.
Or if you can't wait until then
- please call us on 9925 0766 for our detailed briefing
sheet.
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