What’s HOT in marketing today

Relationship marketing is the newest form of communication that will drive sales in 2010.

What is relationship marketing? This is where one company sponsors another which in turn lifts the profiles of both companies. These companies are not necessarily in the same market, in fact it broadens the audience base if they are not.

Eden Media is a market leader in this field and generates the opportunity, sources a sponsor and creates the infrastructure and content.

MARKETING CASE STUDY - THE HOW TO CHANNEL

 

When the How To Channel offered Eden Media free air time in return for 15 x 2 minute interstitials we in turn offered this opportunity to our clients. Handyman Magazine agreed to sponsor the interstitials and The How To Channel agreed to air these for 12 months. Not a bad deal: 30 minutes of content being aired 1095 times or more for the cost of 15 interstitials!

We have other opportunities available, and we'd like to talk to you about what we can do for you.

Highly innovative concepts prompt others to take action!



 

COMMUNICATING EFFECTIVELY THROUGH VIDEO

 

 

This month we look at communicating effectively through video. Whether it be online, DVD, via television or other portable devices.

50 years of television has taught us one thing – people would rather watch than read.

Communication through video engages your viewers in a powerful and emotional way. It creates better memory retention and faster comprehension whilst stimulating the senses so that information is absorbed and easily remembered. It generates a positive emotional response, capturing the viewer's imagination and building interest and confidence in your message.

If you are a: PR Company, Multi National, Pharmaceutical, Magazine, University, Newspaper, Bank and your requirements
are to:

> promote your product or service

> talk to staff

> train your sales team

> train your staff

> inform the public

You can benefit from and be a lot more effective by using the power of video!

Call us to discuss your needs: 9925 0766



 

CLIENT TESTIMONIAL

 

“I just wanted to let you know Jan that all went really well yesterday. Your crew are amazing and wonderful to work with, so thank you. Please pass on our appreciation to them. I look forward to seeing the finished product. Like everything so far, I am sure it will be great. We are looking to do some ongoing DVD’s for the nursing and education side of the business, so will be working together again.

Many thanks,
Dr Mary Casey, CEO

 

OTHER EDEN MEDIA NEWS

 
 

If you want to know more, please give us a call on (02) 9925 0766
or email: Jan Newland at Jan@edenmedia.com.au